A1 Team USA is the United States’ exclusive entry in A1GP- the World Cup of Motorsport. As the World Cup of Motorsport, A1GP combines the DRAW of the FIFA World Cup, the CLASS of the Olympics, the PRESTIGE of the Ryder Cup and the POWER of the NFL into one global sports property. A1 Team USA has a commercial partnership with A1 Team China, providing sponsors with added worldwide exposure and exclusive access to the integral Chinese market. In the increasingly global economy, partnering with A1 Team USA for A1GP is more than a traditional sports sponsorship; rather it is a global brand, sales, and business building opportunity.

As a ground-breaking property with a sound business plan, A1GP is groomed for success; long term partnerships with RAB Capital and Ferrari have and will continue to contribute to A1GP’s international growth and popularity among audiences passionate about their country and heritage.

FS&E manages sponsorship activities and outreach for A1 Team USA, providing select national and international brands with a global business plan to achieve their marketing and business goals. Furthermore, FS&E strategically seeks to capitalize on the global nature of A1GP, particularly through A1 Team USA proprietary content delivered via ten (10) worldwide distribution channels and A1 Team USA’s commercial partnership with A1 Team China.

In 2007, FS&E created an effective sponsorship and activation plan for Burger King’s three (3) race global sponsorship of A1 Team USA (Shanghai, China; Mexico City, Mexico; and London, UK). Burger King garnered value through logo placement on the A1 Team USA car, as well as through A1GP’s corporate hospitality program, The Pangaea Club. The Pangaea Club provided a platform for Burger King to entertain franchisees and engage new business opportunities with prominent government and business officials among the 22 participating nations.

Spending on advertising, promotions, and sponsorships expected to reach $14.3 billion in 2007*; FS&E’s services are integral in today’s market. With a proven history of success and relationships across the corporate landscape, FS&E is actively seeking to engage new clients (both corporate sponsors and sports and entertainment properties) to help them achieve their brand and business goals through sponsorship and/or other marketing initiatives. For more information, log on to www.A1TeamUSAtv.com

The Children's Inn at the National Institutes of Health is a residential "place like home" for sick children and their families. Children come from across the country and around the world come to stay together with their families in The Inn's healing environment while receiving groundbreaking medical treatments at the NIH, the world's leading biomedical research center. Since opening in 1990, more than 8,600 children and families have stayed at The Children's Inn, including children from all 50 states and 74 foreign countries. While the NIH takes care of the child's medical needs, The Inn tends to the child's heart, soul and spirit.

FS&E officially signed on as a partner of The Children's Inn in December 2006, and in June 2007 FS&E pioneered the creation of the Sports Ambassador Campaign. The unique Sports Ambassador Campaign features athletes from the six Washington, D.C. professional sports franchises: Alana Beard, Washington Mystics, Mark Brunell, Washington Redskins, Caron Butler, Washington Wizards, Chad Cordero, Washington Nationals, Gonzalo Peralta, D.C. United and Olie Kolzig, Washington Capitals. Over the past year, the Sports Ambassador campaign has been a huge success, generating a plethora of media attention for the Inn resulting in over 1 million dollars in branding/ marketing value. The Children's Inn and FS&E are now getting ready to take the Sports Ambassador Campaign into its second year.

The Sports Ambassador campaign was designed to raise the profile of The Inn locally and nationally, as well as overall fundraising efforts. As part of the initiative, The Inn also launched the "93-A-Night For A Place Like Home" campaign, which encourages donations of at least $93, the amount it takes to house a family at The Inn for one night. For more information, log on to www.93ANIGHT.org

2007 marked the 30th anniversary of the McDonald’s All American Basketball Games, an annual event featuring the nation’s top men’s and women’s high school basketball players. For this special event McDonald’s wanted to capture the thirty (30) years of equity with its All-American Basketball brand, and reach out far and wide to passionate basketball fans. McDonald’s turned to Formula Sports & Entertainment Group to help them accomplish their objective.

Through FS&E’s relationship with The Topps Company, the largest trading card retailer in the world, FS&E negotiated an innovative, multi-tiered sponsorship that enabled Topps to produce the first-ever McDonald’s All American trading cards. The collectable trading cards are the first of their kind in the NBA’s 50+ year history. The groundbreaking sponsorship included a licensing agreement, advertising/PR campaign, in-store retail promotions and a charitable fundraiser.

Legendary McDonald’s All American alumni Shaquille O’Neal, Magic Johnson, Jermaine O’Neal and Carmelo Anthony were featured on the cards, which were inserted in Topps’ NBA products. The cards have been an enormous hit with sports collectors and fans, and thousands have been sold. The online e-Topps trading cards sold out within the first month and helped raise thousands of dollars for Ronald McDonald House Charities. Overall, the trading cards integrated McDonald’s corporate and philanthropic goals by raising money for charity and associating with elite NBA players.

Since its inception, more than 800 players have competed in the event, forming an elite list that reads like a Who’s Who in basketball history. For more information, log on to www.McDonaldsAllAmerican.com.